A London toy fair has revealed a range of gender-neutral and ‘socially conscious’ toys that are set to hit the shops in 2020, including an adorable LGBT+ rainbow named Archie – pun fully intended, we assume.
The colourful plush toy is the star of The Mark Makers early reading range of books and soft toys, made by Eduk8. He comes with a colouring book that teaches children ‘how to use curves’, and he also has a pal called Lionel, a soldier who prefers straight lines.
It’s a sign that Britain’s top toy manufacturers are becoming more socially conscious as they gear their marketing towards a more progressive generation of parents.