AD WATCH: Three Bears for the Modern Era
Rowse Honey’s latest ad campaign isn’t your usual fairy tale. Or maybe it is… The first commercial introduces three bears who have no need for a Goldilocks – and we’re not talking Grizzlies. Matt, Joe, and Phil live in a cabin in the woods and these bears love honey. The clever campaign will feature multiple “episodes” of the three bears at work – as cooking show hosts with a penchant for porridge. “Meet Joel, Phil and Matt, the stars of a breakfast show with added Grrr, brought to you by Rowse Honey,” according to promotional copy for the campaign. “When … Read more